Daniel SR started his professional career in property & hospitality ( Mall / Shopping Center ) in 2002.
During his third year at university, He managed to become a Senior Geotechnical Laboratory Assistant & received several Certificates of Appreciation.
Prior to joining Retail First Indonesia as Chief Operation Officer in 2021, Daniel SR handled several successful commercial projects with Summarecon Agung Tbk., Lippo Malls Indonesia, and Agung Sedayu Group. He was appointed to handle operations, asset value creation, Improvements, design, construction, renovation, marketing communications, and various other projects.
Daniel SR also has expertise in the start-up and launch of new malls. Daniel SR currently oversees all aspects of operations for projects in the RFI asset management portfolio and manages several successful rejuvenation projects, leading the operations team to turn negative operating budgets into positive ones while also improving general operating efficiency.